(3) Concept development
Early development The goal of the graphic designer in this campaign is simple: Bring attention to the client’s product and stand out amongst competitors to keep up with England’s increased interest and demand for football…
Development Log
(2) Understanding the client
Classic football shirts originally started out as a very ambitious passion project, fuelled by the irritation that the owners felt when being unable to get their hands on an original 1990 West Germany shirt. Their…
(1) Collaboration in industry
After some research, the most common pattern within success that I found is appropriate collaboration. The best brand campaigns are born when the creative and marketing teams work closely together and involve themselves throughout the…