(5) Online video advertising
Video ad 1 adsadada The first video advertisement is very simple and was a real-time process of me learning the new adobe express app. Just like the entire brand, it is minimalist and consists of…
PSAD:WT
(3) Banners
Since the brand itself is very simplistic, I realised the most effective advertisement plan would be to also make very simple and direct posters. A black and white colour pallet is very easy to spot…
(4) Wireframe prototyping
Low fidelity prototype LOW FIDELITY PROTOTYPE PREVIEW During the low fidelity stage I focused on the basics of the layout and any unique design choices which I couldn’t afford to forget. The focus was making…
(2) Brand guidelines
After creating a wide variety of scamps to choose from, I have decided on the current logo. I chose a wolf for a variety of reasons; there are almost no sports brands which have wolves…
(1) Early design prototyping
Early moodboards dadsaadda Before developing my own direction, I have vaguely compiled a moodboard for each topic. This was highly beneficial my creative process since it has given me a multitude of different pathways I…