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(3) Fullscreen animation

Storyboard Planning out the animation has been very beneficial, since it means I could put 100% of my concentration into improving each stage without forgetting my intentions for the rest of the animation. It has… (3) Fullscreen animation

Integrated tactics

Desktop UI Prototype is accessible here Taking peer feedback into account, I have subtly reformatted the landing page for 2 reasons, to bring attention to the world cup campaign and to make it less overwhelming… Integrated tactics

(3) Concept development

Early development The goal of the graphic designer in this campaign is simple: Bring attention to the client’s product and stand out amongst competitors to keep up with England’s increased interest and demand for football… (3) Concept development

(1) Creating the brand

Moodboards There were 4 main qualifiers for the genre in this project, Hardstyle, Jumpstyle, Alternative metal and Folk metal. Folk metal was chosen for a few reasons; it is very versatile due to how many… (1) Creating the brand