Storyboard Planning out the animation has been very beneficial, since it means I could put 100% of my concentration into improving each stage without forgetting my intentions for the rest of the animation. It has… (3) Fullscreen animation
To stay true to my brand, I have not used any colours and colour gradients that were not used in my brand guidelines. Despite experimenting with colours quite a bit I have realised that the… (2) Animated brand asset pack + Social media
Desktop UI Prototype is accessible here Taking peer feedback into account, I have subtly reformatted the landing page for 2 reasons, to bring attention to the world cup campaign and to make it less overwhelming… Integrated tactics
Early development The goal of the graphic designer in this campaign is simple: Bring attention to the client’s product and stand out amongst competitors to keep up with England’s increased interest and demand for football… (3) Concept development
Classic football shirts originally started out as a very ambitious passion project, fuelled by the irritation that the owners felt when being unable to get their hands on an original 1990 West Germany shirt. Their… (2) Understanding the client
After some research, the most common pattern within success that I found is appropriate collaboration. The best brand campaigns are born when the creative and marketing teams work closely together and involve themselves throughout the… (1) Collaboration in industry
Moodboards There were 4 main qualifiers for the genre in this project, Hardstyle, Jumpstyle, Alternative metal and Folk metal. Folk metal was chosen for a few reasons; it is very versatile due to how many… (1) Creating the brand
Main findings Impact Evidence
Directing a campaign myself was very insightful and helped me take a proper look at the versatile branches of graphic design. I have been tasked alongside another designer to create a campaign to encourage people… (3) Art direction, developing ideas and concepts