The core of a brand identity is the visuals that you associate with the brand. Through careful use of colour, composition, tone and typography, I can manipulate exactly what emotion my logo invokes. For the… Logo and typography planning
Visual storytelling in websites aims to take the user on a journey with them, to make sure they have a deeper understanding of each other and to be able to provide necessary information to the… Visual Storytelling
There are multiple different outputs I can produce in order to help the Participatory Collective achieve their goals during this commission. Identity Creating a strong brand identity is the first step to gaining recognisability and… Objectives
After looking through and considering all websites, I have chosen a select few which best fit what the Participatory Collective are looking for. I consider these websites to have the most fitting design elements that… Design Inspiration
The Participatory Collective aims to create a tight network between a range of communities and researchers in order to create a non-profit aid for vulnerable people, working side by side with the community to provide… What is The Participatory Collective?
Video ad 1 adsadada The first video advertisement is very simple and was a real-time process of me learning the new adobe express app. Just like the entire brand, it is minimalist and consists of… (5) Online video advertising
Since the brand itself is very simplistic, I realised the most effective advertisement plan would be to also make very simple and direct posters. A black and white colour pallet is very easy to spot… (3) Banners
Low fidelity prototype LOW FIDELITY PROTOTYPE PREVIEW During the low fidelity stage I focused on the basics of the layout and any unique design choices which I couldn’t afford to forget. The focus was making… (4) Wireframe prototyping
After creating a wide variety of scamps to choose from, I have decided on the current logo. I chose a wolf for a variety of reasons; there are almost no sports brands which have wolves… (2) Brand guidelines
Early moodboards dadsaadda Before developing my own direction, I have vaguely compiled a moodboard for each topic. This was highly beneficial my creative process since it has given me a multitude of different pathways I… (1) Early design prototyping