Video ad 1 adsadada The first video advertisement is very simple and was a real-time process of me learning the new adobe express app. Just like the entire brand, it is minimalist and consists of… (5) Online video advertising

Since the brand itself is very simplistic, I realised the most effective advertisement plan would be to also make very simple and direct posters. A black and white colour pallet is very easy to spot… (3) Banners

Low fidelity prototype LOW FIDELITY PROTOTYPE PREVIEW During the low fidelity stage I focused on the basics of the layout and any unique design choices which I couldn’t afford to forget. The focus was making… (4) Wireframe prototyping

After creating a wide variety of scamps to choose from, I have decided on the current logo. I chose a wolf for a variety of reasons; there are almost no sports brands which have wolves… (2) Brand guidelines

Early moodboards dadsaadda Before developing my own direction, I have vaguely compiled a moodboard for each topic. This was highly beneficial my creative process since it has given me a multitude of different pathways I… (1) Early design prototyping