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Typography

I made the choice to limit the number of typefaces used to just two. This decision was rooted in the principle of maintaining visual consistency throughout the design. By restricting the variety of fonts, the interface remains clean, cohesive, and easy to navigate, helping users stay focused on the content without being distracted by excessive stylistic changes. A consistent typographic approach also strengthens the brand identity and contributes to a more polished and professional appearance overall.

The primary typeface used across the project is the Iceland font, which serves as the default for all major headings and key pieces of content. This font was selected for its modern, sleek aesthetic and its versatility across different screen sizes and devices. Iceland strikes a balance between being eye-catching and highly readable, making it suitable for use in titles, headings, and important information. Its clean lines and slightly futuristic design give the interface a contemporary feel, aligning with the overall tone and style of the project. By using it as the main typeface, it establishes a clear visual baseline that helps unify all components of the design.

In contrast, the second typeface “Pixelify” is used far more selectively. This font is intentionally reserved for special labels or unique elements that require extra emphasis. These might include feature highlights, interactive buttons, or any content that plays a significant role in user interaction. By limiting Pixelify to only these standout situations, it creates a strong visual hierarchy, immediately drawing the user’s attention to these high-priority elements. The distinct appearance of Pixelify making more stylized and decorative, whilst the addition of the Iceland typeface adds personality and a layer of contrast without overwhelming the design.

The sparing use of Pixelify also adds meaning to its appearance. Since it appears only in specific contexts, its use becomes symbolic of importance. When users encounter this typeface, they intuitively recognize that the element it is applied to holds particular significance. This helps to guide the user’s journey through the interface in a subtle but effective way, reinforcing where to focus attention without the need for flashing elements or aggressive colours. It’s a psychological strategy to control the visual rhythm and flow of the design.